Unleash Your Passion for People

How to get clients as a new life coach

by Andre
(Nothcliff)

Hi Bill,

I am really keen on exploring the life coach option. You have stated that the best form of advertising is 'word of mouth'but how do you get the first few customers? I checked online and found about 55 life coaches listed. I know this is a question any new small business owner would ask but I think this service is very personal and unique. I see you have a marketing plan and maybe this is discussed in this module. How did you get your first clients?

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Jun 24, 2014

Thanks for your feedback
by: Andre

Thanks for your feedback to my question. I did some more research and I a now realise that the cost of your course is reasonable. What also differentiates your training from others is that it's more than a training course, you provide a business opportunity with relevant tools. I will be seriously considering your course

Jun 23, 2014

Getting clients
by: Bill Burridge

Hi Andre

Another great question - thank you!

In our experience, confirmed by research on our coaching base, private individuals choose life coaches primarily based on word-of-mouth referrals and testimonials of their ability to achieve great results for their clients.

This is precisely why New Insights training puts such stress on practice coaching and the ability to apply the skills training theory that our Programme imparts.

New Insights training involves some 50 hours of practice coaching with a number of volunteer clients. As a result, the trainee can start to build up a pipeline of referrals while he or she is still in training. This helps the newly qualified coach to ‘hit the ground running’, so to speak, after certification.

Marketing is of course also important as a means to get new clients. The New Insights Programme includes a wealth of invaluable information on how to plan, market and sustain a successful life coaching practice.

New Insights also has an online life coach directory, which it promotes to the public in South and southern Africa. Certified life coaches who trained with New Insights are able to subscribe to this facility and promote their practices.

To sum up one of the most important determinants of success in attracting clients is your own attitude and self confidence and ability to run a dynamic first session. This is why the quality of the training you choose is of paramount importance :-)

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